You’ll also see specific details about the businesses, like how many followers they have and a link to their Facebook and Instagram profiles.Īs opposed to the keyword search function, which is more of an indirect way to research other businesses, you can search companies directly if you have any specific competitors in mind. You can click any ad to see it in full, as well as see other ads from the same businesses, when the ads started running, and which platforms they’re advertising on. Try as many keywords as you like-the more searches you can do and ad creatives you can look at, the more informed your Facebook ad strategy will be in the future. A keyword search allows you to directly type words and phrases related to your business, and in return the database will show you other ads that contain those same keywords.įor example, if you’re a natural skin care brand, you can type “natural skin care” into the search bar to see ads from other brands in the same space. No matter your experience level with the Meta Ad Library, you’re likely familiar with the power of keyword search. The Meta Ad Library has some great search and sorting features to take advantage of: just navigate to. A quick review of the Meta Ad Library can provide inspiration and give you an understanding of what your target audience is exposed to. You can also validate your own ideas or look for inspiration in a specific ad category. Before launching a new advertising campaign, you can gather ideas from successful Facebook ads. Why and when should you use the Meta Ad Library?

Ads related to politics, elections, and sensitive issues are also in the database, regardless of their current status.

These platforms include Facebook, WhatsApp, Instagram, Messenger, and other services. The Meta Ad Library is a searchable database that contains information about ads currently running across Meta platforms.

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